Jerry Afemata, AKA J Boog, was working in a oil refinery in Southern California when a coworker helped him get his music heard at South Pac Entertainment. Now, residing in Makakilo, J Boog is becoming one of the most popular artists played on local airwaves. J Boog’s debut release, Hear Me Roar, is a mixture of Reggae and R&B island style. South Pac Entertainment artist Fiji cowrote and produced this entry album. While a clear hip-hop style is expressed, there is very little note to J Boog’s island roots. The songs are mellow and soulful, but no hint Samoan lyrics or instrumentation. He’s clearly hoping to attract a mainstream audience with this release. J Boog is sure to become a powerhouse in the island hip-hop and r&b music scene.

Sample Song: “Run Up” by J Boog

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